Renee Fraser is more than an outstanding leader in the Los Angeles business community and a star in the world of advertising. She is also a dedicated advocate and mentor for women business owners. With the same tenacity that has driven her to build the largest woman-owned ad agency in Southern California, she has committed much of her business and volunteer life to a wide array of non-profit organizations and innovative outreach programs. Over the years, Renee has worked diligently as a role model and an advocate for women in business. She is a past President of NAWBO (The National Association of Women Business Owners) Enterprise Institute as well as a past President and Chair of NAWBO Los Angeles. She is current Chair of the Health Care Committee of the Los Angeles Chamber of Commerce, and previously served as a member of the Board of Directors of the Western States Advertising Agency Association, and President of the Los Angeles Advertising Women. In addition, she serves on the Women’s Leadership Board of the Harvard University/JFK School of Government (Vice-Chair), and is the former Los Angeles Chair of MassMutual Women’s Advisory Board. She is also a member of the Women’s Leadership Exchange Advisory Board. Renee is the recipient of the Los Angeles Division of the Small Business Administration’s “Women in Business Advocate of the Year” Award, and the Los Angeles Business Journal’s 2004 “Business Owner/CEO of the Year” Award. As an advocate for women business owners, Renee has presented at the UCLA Forecast and KCET’s California Gold program. She has been interviewed by the ABC Evening News with Peter Jennings, USA Today, Los Angeles Business Journal, Los Angeles Times, Women’s Wear Daily, KCET television, American Airlines’ Sky Radio, KFWB, KNX, and other leading media outlets. Renee is also a contributor to the Loyola Law Review. Honored by Advertising Age magazine as one of the “Ten brightest women in advertising,” Renee is an advertising psychologist. As a researcher, Renee has developed insights into consumer psychology that has led to strategic plans and award-winning advertising campaigns. She recently gave the keynote address of “Women Lead Differently – We Walk Shoulder to Shoulder” at the 2006 Women’s Leadership Board/JFK School of Government and the Women’s Presidents Organization’s delegation to China. Fraser Communications also received the prestigious 2005 gold ADDY award for best radio campaign in Los Angeles. In 1992 Renee founded her full-service advertising agency (currently the 3rd largest woman owned company, and 14th fastest growing private company in Los Angeles). The agency’s prestigious client list includes: Toyota, Cedars-Sinai, East West Bank, Flex Your Power, Griffith Observatory, United Way of Greater Los Angeles, UCLA Extension, Aids Healthcare Foundation, Los Angeles Department of Health and Rainbow Light. Prior to launching her firm, Renee was President & General Manager of Bozell, Inc./Pacific Region, the 14th largest national ad agency. Before that, she was Senior VP, Director of Strategic Planning at Young & Rubicam and Y&R Dentsu. As her career has developed, so has Renee’s commitment to giving back to the community. When she started her own business, Renee was determined to use her marketing and advertising skills in ways that helped to improve people’s lives focusing on programs that help women and minorities. She has devoted much of her time to volunteer work on boards such as Volunteers of America, where she currently serves as a board member and spent 1998-2001 as Chair of the Board. Renee also serves on the board of the Youth Mentoring Connection, which is dedicated to improving the lives of “at-risk youth” through mentoring relationships with caring adults. In addition, Renee is a founder of MAT – the Minority Advertising Training program. This innovative advertising industry internship program was the first of its kind and was launched in 1990. Over 1500 young people have now “graduated” from the program and more than 700 have jobs in the industry today. Renee has also strategically grown nearly one third of her client base at Fraser Communications in the non-profit arena, working with their boards to develop strategically-focused brands in order to reach current and prospective donors with more compelling messages. Fraser Communications’ approach has greatly helped Orthopaedic Hospital, Johnson Cancer Center, and the United Way of Sacramento, Phoenix and Los Angeles. Renee received her Ph.D. in psychology from the University of Southern California. She is an adjunct professor in the graduate program at the Annenberg School of Communications at USC. She has also raised and mentored two daughters, one at UC Berkeley and the other a recent graduate of Harvard Law School. | 
