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        <Summary>Another sample of our radio talkshow/website for 2MinutesWith</Summary>
        <Description>&lt;div style="mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-horizontal: margin; mso-element-top: -.75in; mso-height-rule: exactly"&gt;&lt;table cellspacing="0" cellpadding="0" align="left" vspace="0" hspace="0"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="BORDER-RIGHT: #ece9d8; PADDING-RIGHT: 9pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 9pt; PADDING-BOTTOM: 0in; BORDER-LEFT: #ece9d8; PADDING-TOP: 0in; BORDER-BOTTOM: #ece9d8; BACKGROUND-COLOR: transparent" valign="top" align="left"&gt;&lt;p style="mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-horizontal: margin; mso-element-top: -.75in; mso-height-rule: exactly"&gt;&lt;span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: Arial; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: 'Times New Roman'"&gt;&lt;font size="2"&gt;Here is another show from our site that I wanted to share. This segment covers expanding your business with repeat customers. For the full experience, go to &lt;a title="2MinutesWith Website" href="http://www.2minuteswith.com/" target="_blank"&gt;&lt;u&gt;&lt;font color="#0000ff"&gt;www.2MinutesWith.com&lt;/font&gt;&lt;/u&gt;&lt;/a&gt;.&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="mso-element: frame; mso-element-frame-hspace: 9.0pt; mso-element-wrap: around; mso-element-anchor-horizontal: margin; mso-element-top: -.75in; mso-height-rule: exactly"&gt;&lt;span style="FONT-SIZE: 12pt; COLOR: #333333; FONT-FAMILY: Arial; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: "&gt;&lt;font size="2"&gt;The transcript of our show, &lt;/font&gt;&lt;a title="Keep Them Coming Back For More" href="http://www.2minuteswith.com/show02.html" target="_blank"&gt;&lt;u&gt;&lt;font color="#0000ff" size="2"&gt;Keep Them Coming Back For More&lt;/font&gt;&lt;/u&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;span style="FONT-SIZE: 12pt; COLOR: #333333; FONT-FAMILY: Arial; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: "&gt;&lt;h3&gt;&lt;font face="arial,helvetica,sans-serif" size="2"&gt;Summary&lt;/font&gt;&lt;/h3&gt;&lt;p&gt;&lt;font face="arial,helvetica,sans-serif"&gt;Some say it is obvious - you can&amp;rsquo;t build a business on new clients alone. Doing new projects for previous clients is essential to steady growth&amp;mdash;here&amp;rsquo;s how you do it.&lt;/font&gt;&lt;/p&gt;&lt;h3&gt;&lt;font size="2"&gt;Transcript&lt;/font&gt;&lt;/h3&gt;&lt;p&gt;&lt;font face="arial,helvetica,sans-serif"&gt;&lt;b&gt;Renee:&lt;/b&gt; How do you make more money? That&amp;rsquo;s one of the toughest parts of being in business. You can&amp;rsquo;t do it just by calling on new client after new client after new client. You have really got to build business with your existing clients.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="arial,helvetica,sans-serif"&gt;&lt;b&gt;Betsy:&lt;/b&gt; That&amp;rsquo;s the secret. Repeat business. The key is to build trust with that client.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="arial,helvetica,sans-serif"&gt;&lt;b&gt;Renee:&lt;/b&gt; They have to believe that there is a quality product they are going to get from you and it is going to be done on time.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="arial,helvetica,sans-serif"&gt;&lt;b&gt;Betsy:&lt;/b&gt; You have to call clients, email clients, stay in touch with them with updated questions&amp;hellip; simply asking how business is in order to hear what their current challenges are.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="arial,helvetica,sans-serif"&gt;&lt;b&gt;Renee:&lt;/b&gt; Some of the things I do are invite potential prospects or current clients to lunches, to speaking engagements, things that I know that might be related to their business or related to their personal interests so that I can engage them in conversation.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="arial,helvetica,sans-serif"&gt;&lt;b&gt;Betsy:&lt;/b&gt; Another good reason to call a previous client is to ask his or her council about how to constantly improve the quality of your service.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="arial,helvetica,sans-serif"&gt;&lt;b&gt;Renee:&lt;/b&gt; When you do that though you have got to be prepared to answer if you have made a mistake. You have got to be willing to take the criticism, turn it around into a positive and make it constructive about how you will handle the next project.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="arial,helvetica,sans-serif"&gt;&lt;b&gt;Betsy:&lt;/b&gt; Time is everything so you need to sell business to previous clients in order to save yourself time.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="arial,helvetica,sans-serif"&gt;&lt;b&gt;Renee:&lt;/b&gt; Anytime you take up a new client there is that long learning curve for them and for you. When you work with a client the second, third, and fourth time, it is more profitable.&lt;/font&gt;&lt;/p&gt;&lt;/span&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/div&gt;</Description>
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