203956 Resource 187006 187132 187132 1210699559915 1210700494490 Controlled Stanford researchers prove that SEX SELLS!

Evidence: Men are more likely to engage in risky behavior when exposed to sexy and erotic images

Now we have proof that sexy women and erotic images can motivate men to buy! As if we needed proof. Actually, as an advertising woman asked often if it is “right” to use sexuality to sell products, this is good news. We know it works and now we know there is a biological, in fact, a neurological reason why.A new study from some <a title="Stanford University" href="www.stanford.edu" target="_blank">Stanford</a> researchers demonstrates that a special part of the brain (<a title="Nucleus Accumbens Information" href="http://thebrain.mcgill.ca/flash/i/i_03/i_03_cr/i_03_cr_par/i_03_cr_par.html" target="_blank">nucleus accumbens</a>) is activated by these types of pictures and after seeing the images, heterosexual men are more likely to engage in risky behavior. In fact, they gamble or spend more where this area of the brain is activated.When heterosexual men were shown neutral images (staples, pens) and even negative pictures (spiders) a different part of the brain is activated (the <a title="Insular Cortex Information" href="http://en.wikipedia.org/wiki/Insular_cortex" target="_blank">insular cortex</a>) and they chose to avoid risk. This new research uses functional MRI’s to measure brain activation. Previous research has shown that the positive emotional areas of the brain are activated by certain brand logos (<a title="Apple Logo" href="http://en.wikipedia.org/wiki/Apple_Computer" target="_blank">Apple</a>) and not by others (<a title="United States Post Office logo" href="http://en.wikipedia.org/wiki/United_States_Postal_Service" target="_blank">U.S. Post Office</a>).So we now have scientific evidence to justify what we have always known… that “sex sells.” 10 application/xml Fraser Communications insular cortex nucleus accumbens Renee Fraser Stanford false Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 reneefraser 205.147.59.193 false true false false true 187283 false false true false false false true 187006 blog blogsite/ReneeFraser/web